Pricing your lessons can be a sensitive topic, particularly for teachers who may struggle with setting prices that reflect the true value of their work. In this episode, business coach and founder of the Speakeasy Cooperative, Michelle Markwart Deveaux shares her insights on overcoming those pricing challenges and achieving "pricing peace." In episode 177, She discusses why fair, living-wage lesson pricing is important and practical tips for setting prices that align with your business goals.
Whether you're a new teacher just starting or a seasoned business owner looking to refine your pricing strategy, you won't want to miss this episode. (Recorded at the 2022 NATS Convention in Chicago)
From Michelle's website:
I’m tired of watching my fellow voice practitioners spiraling into the same shiny object syndrome, the same alone-ness, and the same scarcity and competition-driven tropes pushed by all the pushy marketers and my-way-is-the-right-way “influencers.”
Using what I’ve learned from years of working with hundreds of micro-businesses, we will work toward long-term growth and sustainability that ebbs and flows WITH you, while maintaining your cash flow and your mental health – because I HAVE BEEN THERE in the midst of transition after transition, change after change.
The SpeakEasy Cooperative is a for-profit community organization dedicated to embracing, engaging, and expanding the humans who run voice-related businesses to bring maximum impact and intention to every income stream we touch.